Jean Christophe Bourquin has been elected President of the CIVR
At the last General Meeting of the Conseil Interprofessionnel des Vins du Roussillon, held on Thursday June 27th 2024, winegrower Jean-Christophe Bourquin was elected as the new President. He succeeds to Stephane Zanella.
Already heavily involved with the CIVR for two terms, first as a member of the bureau and then as treasurer, he was recently elected to chair the Interprofession for the 2025-2027 term. This man, deeply attached to his terroir, aims to promote Roussillon wines and their quality labels (PDO and PGI) on the local, national and international scenes.
Jean-Christophe Bourquin, 57, is the descendant of five generations of Roussillon farmers who settled in Saint-Féliu-d’Amont. He has a BPREA qualification from Rivesaltes, and set up in market gardening, arboriculture and viticulture in 1989, at a time when farming was highly diversified. A cooperative member of the Cases de Pène winery since 1991, he became its elected chairman in July 2000. Now a 100% winegrower on a 70-hectare estate, he is committed to promoting the wines of his region.
Jean-Christophe Bourquin, as the new President of the CIVR, is committed to carrying out an ambitious strategic project for the years 2025-2027.
Strategic objectives of the President of the CIVR for 2025-2027
The main actions and questions are as follows:
1. Audit of the CIVR : carry out a full audit of the CIVR in order to redefine its missions and its role in relation to the various target audiences.
2. Relaunch of the committees: relaunch the work of the committees on various subjects such as the articles of association and internal regulations, wine tourism and direct sales, among others.
3. Budget rebalancing : to rebalance the budget so that it is distributed equitably between the local, national and export levels, and to support high-impact, high-profile initiatives.
4. Promotion of Roussillon wines : promote Roussillon wines at major industry events, such as Wine Paris, the Bacchus Festival, Grenaches du Monde, and for export.
These strategic objectives are accompanied by key questions that will guide the actions and decisions to be taken to achieve the desired results. The following strategic questions will help to ensure that each objective is achieved in an effective and relevant way.
Strategic issues to be addressed :
Determining targets – What are the priority targets for Roussillon wines ?
Perception of CIVR – What is the CIVR’s image among companies ?
International reputation – How are Roussillon wines perceived abroad ?
Evolution of the CIVR – How can the CIVR be developed to better meet the needs of its target audience ?
Promotion of the signs of Quality – How to develop and promote quality labels such as PGI and PDO?
By incorporating these strategic issues into his action plan, Jean-Christophe Bourquin aims to strengthen the CIVR’s position and raise the profile of Roussillon wines on every stage, locally, nationally and internationally.
MEMO / Key figures for Roussillon wines 2023:
- 9 PDO dry wines : Côtes du Roussillon, Côtes du Roussillon Villages (Latour de France, Lesquerde, Caramany, Tautavel, Les Aspres), Collioure, Maury sec.
- 5 PDO Vins Doux Naturels : Maury Doux, Banyuls et Banyuls Grand Cru, Rivesaltes et Muscat de Rivesaltes
- 2 PGI : Côtes Catalanes and Côte Vermeille
- Area of vines planted : 18 514 hectares
- 1961 winegrowers
- 366 private cellars
- 85 trading houses
- 24 coops
